NEWS & MEDIA
LETTER FROM LAURA BUSH
Hair Loss Is Unwelcome, Wig ED Will Demystify The World of Wigs
ONE-OF-A-KIND BOOK OFFERS PRACTICAL, EASY TO FOLLOW INFORMATION FOR CHOOSING AND CARING FOR BEAUTIFUL WIGS
There are 30 million women in the United States with hereditary hair loss, 6.7 million women with cancer, and 6.5 million women with alopecia. Currently there are no books to help women navigate the world of wigs – even hairdressers are not taught about wig selection in beauty school training.
The incredible new book, Wig ED: What to Look for When Looking for a Wig by veteran makeup artist Jeanna Doyle, is a practical guide for selecting, purchasing, and caring for a wig. Designed so women can read and shop in the same day, the book provides information for almost any budget or activity level. Whether readers need a wig for privacy, convenience, or transformation, Wig ED offers the information you need in a beautiful book you will love.
“I went wig shopping with a girlfriend who had cancer, and because of my background as a hair and makeup artist in print advertising and fashion, I knew a lot more about how to choose a wig than she did,” Doyle explains. “It occurred to me there were a lot of women, like my friend, in need of this information. Oftentimes, these women are dealing with a health crisis, and don’t have time to look through hundreds of websites to find the answers they need immediately. That’s what led me to start the nonprofit, Suite HOPE, and eventually create Wig ED, in the hopes of providing women with a one-stop-shop for information about finding and purchasing the right wig.”
In addition to providing readers with a practical guide for finding the right wig, Wig ED includes:
• Recommendations and insights into the best wig lengths, cuts, and colors
• Suggestions for which wig to choose in order to get the look you want
• Tips and tricks to identify quality wigs, on almost any budget
• Beautiful and contemporary images to stimulate their imagination and help them feel excited about wigs.
• Advice from a variety of experts in the field of oncology – including experts from MD Anderson, Memorial Sloan Kettering, University of Minnesota Cancer Care, and University of New Mexico.
“When creating Wig ED, I wanted to design something that spoke to a woman’s higher sense of self, that celebrated her beauty rather than reminding her of illness,” says Doyle. “This can be a heavy subject, but the book addresses it in a lighthearted and straightforward way, providing readers with positivity and a touch of whimsy. Most importantly, it gets across the key information in an easily digestible way, which is essential for any woman, but especially women dealing with hair loss.”
Jeanna Doyle is a veteran makeup artist with over twenty-five years of experience working in both medical and media settings. Licensed in cosmetology, a certified Medical Aesthetic Provider, and trained in oncology esthetics and corrective makeup, Jeanna is the founder of the nonprofit Suite HOPE (Helping Oncology Patients Esthetically) and the developer of The HOPE Method – a corrective makeup curriculum. Jeanna has written articles for and spoken to audiences of both medical and beauty industry giants, and has worked with A-list actors, athletes, models, musicians, politicians and a former president and first lady of the United States.
ADVICE ON WIGS, SKIN TREATMENT OFFERED FOR CANCER PATIENTS
By Olivia Goudy firstname.lastname@example.org May 1, 2017
"Jeanna Doyle, a licensed cosmetologist and certified Medical Aesthetic Provider from Dallas, addressed the importance of wigs, noting that they're not always worn for the sake of the individual in treatment."